I read Google News everyday since I don't read any newspapers, watch television, or listen to regular radio stations. So what I see on a webpage is my exposure to 'current news', so to speak.

Regardless, what has really annoyed me in past years, not so much now since it has significantly changed for the better, is the whole so-called 'need' to have advertising on a page that actually mimics movement or animation.

I'm finding out that I'm getting more and more rigid in my opinion in the necessity of this type of advertising, especially since my computer screen is the only way that I get my daily ingestion of events occurring in the world around me.

I've clicked on certain prominent website links from Google News and there flashing in my face are advertisements that use, for example, a static picture of people jumping and that causes the ad to 'move' so that the people appear to actually be moving up and down across the screen.

This is just one example. I'm sure you can empathize with what I'm relaying here through your own experiences and visits to numerous website over the years.

But, nevertheless, I find this type of ad extremely annoying.

So much so that I am literally unable to focus on the text that is mere pixels away from this cyber-mess of a promotion. It is a real shame that any website would allow this type of advertising on their webpage, or at least those that approve these kinds of ads for their readers.

Nowadays, all I know is that I have zero tolerance for this type of advertising. It really is unnecessary on today's Internet. After all, if I want to view this type of movement on my computer screen I'll either slip a DVD into my laptop's E: slot. Or I'll go watch 'real' movement on the old glass-tubed 'telly.

As a gentle tip, if you're a web designer, or you own a website or websites, or you allow others to pay you for advertising on your site, or you're a consultant involved in advertising in any manner, heed these words.

Please.

There's a reason that most cities don't allow advertisements that are placed next to the road to contain moving images. People need to watch the road, not the roadside advertisements.

And just like roadside limitations, there should be a reason most websites and webmasters don't allow movement on their websites. That is, certain people don't surf the Net to watch dancing hamburgers, flashing text, and jiggling images of... (whatever).

Summarily, my plead is that if you absolutely MUST have movement on your website, at least hold off until the books, posters, and books found in the Harry Potter movies become commonplace in our world.

Then Muggles like me will, literally, have nowhere to turn for visual stillness.

...And no more reason to rant and complain.

Yeah, rrrrright.

Written by Andre Best
President, Ultimate Results, Inc.
http://www.andrebest.com
'Learn About Life From Another Perspective'

(Author's permission is granted to share this full article with others. Just leave the signature line intact, please.)